We launched our first attempt at a Google adwords advertising campaign targeted specifically to those with bipolar disorder today. As our success grows in helping this under served, over abused group of people our hope is that we can reach even more with the good news.

It’s a good day when we are able to get a case approved for someone with bipolar at the price that we were shooting for. No surprises. No bad news. It’s an amazingly great today, like today, when I can call a client and let them know that their application was approved at a substantially better rate than we were shooting for. West Coast Life came through for us today at a rate that was 50% below their original trial quote.

As we solidify a core group of companies and underwriters behind this effort it is exciting to see them start to exceed even what they told us to expect going in. A big part of that has been their help in developing a list of guide posts that help us understand up front where a potential client might ultimately be approved. The following questions are our guide:

1. Someone who has not been hospitalized for bipolar disorder other than for diagnosis?
2. Someone who has not attempted suicide or had bouts with suicidal ideations?
3. Someone who is compliant with their treatment, both medications and regular followups?
4. Someone who is leading a stable family life or social life?
5. Someone who is exhibiting a stable work life?
6. Someone who is not on disability for bipolar and does not have issues with drinking or drugs? If there’s a problem here, then the answers to 3, 4 and 5 are no.
7. Some companies underwrite more favorably when the medications used aren’t anti-psychotic in nature, such as those who use the anti seizure disorder medication Depakote.

Bottom line. Great strides have been made and I can’t begin to tell you how good it is to be able to turn declines into approvals on a more and more consistent basis for those with bipolar disorder.