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Life insurance is, always has been and always will be, about offsetting those financial losses that come with premature death. The problem that most people have with the concept is, that in spite of all of the evidence to the contrary, they seem to have a hard time believing that premature death is an issue.

Well, today we’ve all been witness to people that we knew, maybe not personally, but nevertheless, people we knew dying far too young.

We woke this morning to news that Farrah Fawcett had succumbed to long battle with cancer. At age 62, just 6 years old than me, she died. Women are supposed to live to 79 these days. She wasn’t supposed to die.

And then just minutes ago we found out that Michael Jackson passed away at age 50 apparently from a heart attack. There are plenty of opinions about how Michael Jackson lived his life, but there’s no turning your face away from the fact that three children just lost their 50 year old Dad.

Bottom line. There are plenty of days for being in denial about mortality. This wouldn’t be one of them.