The number of health problems that could be avoided with a change away from fast food eating habits is huge. The amount of money that could be saved on life insurance if that habit were shot and left for dead would be huge. But ours’ is a society that is easily addicted.

Fast food, and the American addiction to it, has led to epidemics of obesity, diabetes and heart disease, just to name the big three. Just so I don’t get that scary looking Burger King guy yelling at me, there are other risk factors that play into those diseases and no body is physically twisting our arms to eat the stuff. Physically no, but mentally they are doing a very good job.

In a Forbes article today they revealed a recent study that basically showed that you could wrap anything in a McDonald’s wrapper and kids thought it was good. Actually the study had to do with branding and you really couldn’t put just anything in the wrapper. But, as a doctor from Yale points out, “This study demonstrates simply and elegantly that advertising literally brainwashes young children into a baseless preference for certain food products,” said Dr. David Katz, the director of the Prevention Research Center at Yale University School of Medicine, New Haven, Conn.

“Children, it seems, literally do judge a food by its cover. And they prefer the cover they know,” said Katz, who was not involved in the research.”

Life insurance applications could probably uncover a laundry list of poor lifestyle choices that would adversely affect mortality if they wanted to ask about eating habits. Unfortunately the results of those choices are obvious.

Bottom line. What’s good for you is good for low life insurance rates as well. Save your McDonald’s wrappers and start wrapping a healthy lifestyle in them for your children.

This post is somewhat dated. Life insurance underwriting is changing and evolving continually. For more updated information check out some of the key word links. If you have a specific question or topic you need information for do a search. If you don’t find the answers you need contact me and we’ll make sure you get the information that is important to you.

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