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Reliastar has come up with a new approach to rate changes reminiscent of last fall’s presidential campaign. Their word to agent’s, Change is Good!

They show the good side of their announcement, that some of their rates in a few selective places will actually be coming down very slightly. Others, which they don’t show, will be going up.

Bottom line. Chalk up another change in the term insurance world. It keeps on churning and and looking less and less like the term insurance free fall of the last 15 years.